News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Music

Roger Waters not involved with new Pink Floyd album

Fresh
waters

The former frontman hopes to silence rumors, saying he had nothing to do with the band's upcoming album "The Endless River."

in Entertainment, Weird

This is the best senior portrait ever

Fresh
draven

A yearbook photo featuring a boy, his cat and the high school principal, her dog — and lasers.

in Entertainment

Catherine Zeta-Jones to play drug kingpin in new biopic

zetajones

The actress will play Griselda Blanco, the first and only woman to rise to the high ranks of Colombia's Medellin drug cartel.

in Music

Eddie Vedder covers John Lennon for charity

vedder

The rocker released a cover of the peace anthem "Imagine" in a bid to raise funds for a charity supporting unity in the Middle East.

in Music

Earth, Wind & Fire revamp classic for Christmas

earthwindfire

The veteran soul group have reworked their 1978 disco anthem "September" for a new holiday album.