News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Recent Headlines

in Entertainment

Want to smell like Tara Reid? No? Well now you can anyway

tarareid

Because everyone wants to smell like a B-list star battling sharks in an low-budget sci-fi film, there's "Shark by Tara."

in Music

Def Leppard’s Vivian Campbell gets cancer all-clear – again

viviancampbell

The guitarist is cautiously optimistic after tests reveal he is in remission again.

in Music

Rob Zombie starts crowd-funding campaign for killer clowns

robzombie

The rocker/filmmaker wants fans to help him make another horror flick.

in Music, Viral Videos

WATCH: Bret Michaels covers ‘Endless Love,’ serenades van

bret

The Poison frontman remakes the Lionel Richie classic, while rocking out at Nissan's car testing facility.

in Entertainment

‘Sharknado 2′ sparks feeding frenzy on Twitter, sets record

sharknado

Flying sharks chomping through NYC drew a record audience for Syfy network and became the most tweeted-about TV movie in history.