News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

in Entertainment

This weekend’s celebrity birthdays

bisset

See who will be blowing out the candles on birthday cake this weekend.

in Entertainment

COUNTDOWN: Fall movie preview

This image released by 20th Century Fox shows Ben Affleck in a scene from "Gone Girl." The film will make its world premiere as the opening night film at the 52nd New York Film Festival. The Film Society of Lincoln Center announced Thursday, July 17, 2014, that the highly anticipated adaption of Gillian Flynn’s best-selling novel will kick off the festival on September 26. The 20th Century Fox thriller, which stars Ben Affleck and Rosamund Pike, will premiere in theaters shortly after on October 3.

Here are the 10 movies we are most excited to spend time with between now and the holidays.

in Viral Videos

‘Unqualified advice’ with ‘Parks & Rec’ star Nick Offerman

15-overlay1

The actor gives everyday people advice on their most-pressing problems.

in Music

Mick Jagger is a fossil – literally

mickjagger

Scientists have named a fossil found in the Egyptian desert after the Rolling Stones rocker.

in Music

ZZ Top and Jeff Beck to resume tour next year

zztop

The rockers plan to reschedule their disastrous summer tour for early 2015.