News

Burger King to offer lower-fat fries

Burger King to offer lower-fat fries

Burger King says it will launch lower-fat French fries. Photo: clipart.com

(Reuters) – Burger King Worldwide Inc, known for its “Whopper” hamburgers, is introducing lower-fat French fries, as consumer groups in the United States increase pressure on the food industry to offer healthier alternatives.

The hamburger chain said on its website late on Monday it had come up with fries containing 40 percent less fat and 30 percent fewer calories than those sold by its arch rival McDonald’s Corp.

McDonald’s could not immediately be reached for comment by Reuters outside regular U.S. business hours.

More than one-third of Americans are obese and about 10 percent of the nation’s healthcare bill is tied to obesity- related diseases, such as Type 2 diabetes, heart disease and hypertension, according to the Organization for Economic Co-operation and Development.

As a result, health and parents’ groups are lobbying to try to bring about change in the U.S. food and beverage industries.

Last week, First Lady Michelle Obama asked television and food company executives at a White House gathering to sell youngsters on healthy food with the pitch: “If anyone can make our kids eat their vegetables, it’s all of you.

In 2011, the Federal Trade Commission failed to get food and beverage makers to agree to voluntary guidelines on marketing to children. Since then, there have been various initiatives by individual companies or business coalitions to reduce calories in their products or set a code of conduct on marketing.

Recent Headlines

in Music

Steven Tyler launches eyeglasses collection

Fresh
steventyler

The Aerosmith rocker is designing his own line of glasses.

in Music

Former KISS star gets songwriting help from fiancée

Fresh
ace

Ace Frehley is hoping to give his fiancée a big musical boost after collaborating with her on his new album "Space Invader."

in Trending, Viral Videos

TODAY’S MUST SEE: ‘I’m on vacation’

Fresh
vaca

Everything's OK, when you're on vacation!

in Entertainment

The characters arrive at Comic Con

Fresh
AP760479024731_0

SEE THE PHOTOS: Jack Black showed up in a "Star Wars" mask and was joined by thousands of costumed-fans at the annual convention.

in Entertainment

PHOTOS: 2014 Comic Con

Fresh
AP182929556475_16

Organizers say this year's Comic Con is going back to its roots as a welcome home to creative content with fringe and cult audiences.