News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Trending, Viral Videos

TODAY’S MUST SEE: ‘Scaring’ with the ‘Stars’

Fresh
11-overlay3

Halloween is alive and well on the set of the hit ABC show "Dancing With the Stars."

in Music

Gregg Allman dropped from ‘Midnight Rider’ lawsuit

Fresh
allman

The rocker was was dropped from a wrongful death suit stemming from the on-set death of a Georgia woman during the filming of "Midnight RIder."

in Entertainment

PHOTOS: 20 celebrities who dress like Halloween all year

Fresh
ozzy

Some celebrities dress like every day is one big costume party.

in Entertainment

Today in entertainment history: Oct. 31

phoenix

A look back on some of Hollywood's most memorable moments.

in Entertainment

REVIEW: ‘Birdman’ could be the best film of 2014

In this image released by Fox Searchlight Pictures, Michael Keaton portrays Riggan in a scene from "Birdman."

You’ve heard the buzz for Michael Keaton's "Birdman." It’s loud and it's merited.